Imitation is the Sincerest Form of Flattery.

I recently had occasion to view some of our competitor’s horse barns at the Equine Affaire in Pomona, California. Due to the economic climate, many of the old barn companies were no longer around. Most would think that I would be pleased with less competition, but the truth of the matter is that I have always felt that our reputable competition was something to be embraced, as it drove us to be better, to push harder, and to constantly strive to be the best. That element of our competition will certainly be missed. Well, not to worry. There seems to be a new batch of players that want to participate in the horse barn marketplace, and there seems to be a common theme that they enjoy. That theme is to imitate Castlebrook Barns. They proudly display their horse barns with T&G exteriors and even paint their frames to replicate Castlebrook Barns’ trademark dark green. That’s nice, and we truly do appreciate the compliment, but to think that imitating Castlebrook Barns can simply be reduced down to some paint and use of T&G wood products is simply not going to cut it. One must look beyond the obvious and remember that built into every Castlebrook barn is our standard 3/16” structural steel columns as opposed to the competitions’ horse barns with 14-or 16-gauge sheet metal that corrodes or fails after a few short years. Then there’s the paint. You can match the color all day long, but it is what’s underneath the paint that really matters. Castlebrook Barns “blasts” all of its parts in a massive automated shot blast machine that peens and smoothes out the welds as well as cleans and etches the steel down to a commercial finish so that the paint will adhere to the barn like grim death. It is only then that we apply our proprietary, specially formulated industrial enamel. We do this while our copycats see fit to simply hand clean the sheet metal and slap on a coat of paint. Of course the list of Castlebrook Barns’ superiorities are numerous: Standard 90MPH wind loads, Delron trolleys, ease of repair and maintenance, extreme fire resistance rather than a history of failed barn structures that simply could not withstand a passing wildfire. I could go on and on. I think that the biggest difference, and what simply can’t be replicated, is the company philosophy that is outlined within the vision and stated clearly on our website, to “Relentlessly improve what we do.” It’s more than a slogan; it’s how we think. Simply changing the color of a barn is not going to trump this work ethic. So I welcome the new guys, and the old ones, to a spirited round of competition. It’s good for all of us, and mostly, good for the consumer. Innovation is critical. It is high praise and certainly complimentary that Castlebrook Barn’ aesthetics are the ones to watch, and we wholeheartedly appreciate the compliment, but we are all going to have to step it up a bit, ourselves included, to make next year’s barns superior to anything we have done before.

Comments are closed.